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DYNAMICS OF THE TRAVELLING FAMILY IN CANADA

We wanted to examine what a family that travels is made up of, when, how they travel and what they do when they are on vacation.

To give us some idea of what makes up a travelling family in Canada and visiting US families, we have examined statistics provided by Statistics Canada and published in Travel-log.

What is a Canadian Travelling Family:

From the latest statistics available from Statistics Canada and provided in Travel-Log, approximately 84% of Canadians live in families(23.9 Million Canadians). This being said, the structure of the family unit has changed in recent years. 45% of family units are the traditional married couple with children at home, 6% are common law couples with children at home and 15% are single parent families with approximately 80% of these single parent families headed by women.

Approximately 63% of family units have children with a women as a primary caregiver of children. 

In terms of numbers this translates into 4,937,940 Canadians living in family units that include children. 

Between 1990 and 1997, there was a 33% increase in number of trips by one parent accompanied by one or more children.

In 1996 7 out of 10 couples with children under 16 had two incomes which translates to approximately 845,000 Canadians living in a two income family.

American Travelling Families:

Between 1990 and 1999 Americans travelling with children 2 under increased 17 %.

Percentage of age groups of American Children travelling to Canada on more than one night

Under 2 -  7%

2 to 11 - 48%

12 to 14 - 20%

15 to 19 - 23%

The largest percentage of travelling US adult age groups is held by the 35 to 44 year old age group and 45-54 year old age group. These segments of the Adult population are also the greatest percentage to have children between the largest target group of children between the ages of 2-11 and 12-14 years old.

HOW FAMILIES TRAVEL:

In 1999 37% of families took cultural/heritage trips involving one or more night with 83% of these trips by car. Distance of one way trips was almost split evenly between 80-319 km and 320 km and over.

WHEN DO FAMILIES TRAVEL: 

Periods for families with children travelling for one or more nights in 1998 in Canada are as follows:

January – March 15.6%

April – June 22.0%

July – September 47.1%

October – December 17.3%

WHAT DO FAMILIES DO WHEN THEY TRAVEL:

Families are more active when they travel, visiting theme parks, zoos, national parks, and historical sites.

In 1999 Canadians took 16 million trips in Canada involving at least one cultural and/or heritage activity, representing 11% of all domestic trips with 37% of families taking cultural/heritage trips involving one or more night.

According to Statistics Canada "Cultural/heritage tourists are more educated, earn more and travel primarily in the summer season. … Culture/heritage travel attracts more women, single persons and couples with children than other types of travel. Also, a third of all domestic travel packages are purchased by this group …".

Other interesting facts about the demographics of Cultural/heritage tourists include:

  • 37% of trips longer than 24 hours were adults with children.
  • 43% of the tourists were women and 18% were children under 15
  • An average of 5 nights was spent away from home as opposed to 3 nights for other tourist groups.
  • Stays at Hotels and Motels were more common than in other types of trips
  • Accommodations in hotels and motels made up 23% of the stay location for these trips.
  • 49% of these tourists also went shopping
  • Number of nights spent away from home has increased 3 times from 1996 to 1999.
  • In 1998 47% of one or more nights family travel was done for pleasure, with 9% of those trips involving hotels. Over 95% of these trips were by car.

Being aware of the trends in family travel can go a long way to knowing what the travelling family is looking for, what they need and when they will need it.  We have incorporated the needs and wants of families with the needs and wants of the accommodation industry to assist our hotel and resort clients in provided the best and safest products and facilities for children travelling with their families.

Our research into all aspects of safety for children and fun is an ongoing process that continually monitors safety information, new products, exciting new services for children and more.  We specialize in providing the hotel and resort industry with the best choices and products for children that will meet the needs of the travelling family and customize the service and products for each hotel and resort.  As the only company in the world that specifically strives for this goal, we are uniquely poised to improve facilities at the smallest resort all the way up to a chainwide or multi-property conceptual standard.  

And www.hotelfun4kids.com is the only web site in the world that allows parents to see up close the level of services a hotel or resort offers for families as well as specifics of those services.  It is also the only web site that provides a hotel with a forum for promoting itself and its facilities directly to the family travel market and has now added on-line hotel listing submission.  

With over 2,000,000 visitors a month, www.hotelfun4kids.com is a promotional vehicle for family travel that should not be overlooked.  Over 50% of its visitors are from the US, 20-30% are from Canada and the rest are from all over the world.  The What's New and E-Newsletter allows subscribers and visitors to the site to find out at a glance what's new in family travel.

We receive hundreds of comments weekly from families looking for travel information, each one of which is replied to as best as possible.  With these information requests we can compile even more specific information into what the travelling family is looking for and hopefully gather more specific statistics into the dynamics of the travelling family.

By Maureen Hall

 

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www.hotelfun4kids.com is averaging over 4,000,000 visitors a month in 2010.

4 Ways to Make Children Feel Welcome at Hotels

See the following Travel News about Hotel Chain programs for Families and Children:

Loews Hotels Makes Family Travel Fun and Convenient

Outrigger Resorts, Hawaii, Family Fun

Travelodge Offers Families Summer Fun with Hasbro Games, Canada

Hilton Responds to Survey about Quality Time With Kids is What a Vacation is All About

Also see Travel News about Hotels and Resorts offering Family Programs and services for Kids

For more information on Hotel Fun 4 Kids™ Programs and Services see:

Sleeping Options for Children - Playyards, Non-Full Size Cribs, Full Size Cribs, Toddler Beds and Kid Beds for Hotels and Resorts

Welcome Packages and Promotional Products, Toys and Concepts for Children on Check-in at Hotels

Crib Products and Safety Information

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Colouring Books, Crayons and Craft Products, Crayon Safety

Web Site Listing Services

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Colouring Books, Crayons and Craft Products, Crayon Safety

 

Welcome Packages and Promotional Products, Toys and Concepts

 

 

 

 

For More Information Hotel Fun 4 Kids Products, Services and Programs Go To:

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TO PURCHASE PRODUCTS FROM HOTEL FUN 4 KIDS

To Order Products you may:

  • Contact us by telephone  at (905) 985-9682 to order with Credit Card Payment

  • Fax Us  at (905) 985-4564 with an order form with Credit Card particulars - Card No., Expiry, name on card and signature.

  • Email us and will provide an Order Form to you for completion  with Credit Card and return by e-mail at services@hotelfun4kids.com as a PDF

  • Provide us with your telephone number by e-mail at services@hotelfun4kids.com and we will contact you to place the order with Credit Card as Payment.

  • Purchase Orders accepted from US and Canadian Government Agencies.  Please contact us for other Purchase Order Approvals.

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