"Oh, Barnacles!' SpongeBob(TM) SquarePants Hits Holiday Inn(R) Hotels and Resorts This Summer for the Return of 'Dinner's On Us'

Nickelodeon Partnership Brings Plankton Pancakes and The Krabby Korner to Holiday Inn This Summer

Holiday Inn(R), the most recognized lodging brand in the world, and Nickelodeon, the number-one kids entertainment brand, have joined forces for a two-year promotion tied to The SpongeBob SquarePants(TM) Movie, it was recently announced by Mark Snyder, senior vice president for brand management, Holiday Inn Hotels and Resorts, and Pam Kaufman, senior vice president, marketing, Nickelodeon.

The first iteration of the partnership begins with the return of the popular Holiday Inn(R) "Dinner's on Us" summer promotion. Holiday Inn will debut a new "Bikini Bottom Bites" kids' menu featuring SpongeBob SquarePants-influenced meals like Squidward Cereal, Plankton Pancakes and Mindy's Mac & Cheese.  Kids can enjoy Patrick Pizza while completing SpongeBob crossword puzzles and mazes on the Bikini Bottom Kids' Corner activity sheet. Further promotional plans include support for the opening of The SpongeBob SquarePants Movie on November 19 and support for the release of the movie on DVD in 2005.  The Bikini Bottom Bites menu will be available through 2005.

"SpongeBob SquarePants is number one with kids, and Holiday Inn is number one with families," said Mark Snyder, senior vice president for brand management, Holiday Inn Hotels and Resorts.  "Partnering with Nickelodeon to bring SpongeBob alive in all Holiday Inn hotels this summer enhances the great value 'Dinner's On Us' already provides and creates an award-winning combination that brings 'family friendly' to a whole different level."

In addition to the kids menu, "The SpongeBob SquarePants(TM) Summer" will bring SpongeBob to life in the "Krabby Korner" and "Bikini Bottom Splash" at participating Holiday Inn SunSpree(R) Resorts properties in the U.S. and Caribbean.  The Krabby Korner is a themed activity area in the lobby featuring a SpongeBob play tent, activity table and chairs and Bop Bags with a TV/DVD player and Sony PlayStation2 unit. The SpongeBob Lending Library has SpongeBob cartoons, board games, a video game, playing cards and books that kids can check out for use in the Krabby Korner - kids can kick back and watch their favorite SpongeBob episodes 'til the captain calls, or compete with their buddies playing the SpongeBob video game.  The Bikini Bottom Splash pool area features SpongeBob tunes along with inflatable rafts and kickboards available for check-out, and even SpongeBob ice cream at some U.S. properties.  Guests can also collect a series of four SpongeBob keycards made especially for SunSpree Resorts.

"Dinner's on Us"

When parents log on to www.holiday-inn.com/freedinner or call 1-800-HOLIDAY and request the "Free Dinner" rate, they'll receive a voucher worth up to $24 ($12 per person maximum) at the hotel restaurant for each night of their stay. Combined with the Kids Eat Free program, a Holiday Inn standard where children 12 and under accompanied by a dining adult eat free when ordering from the hotel's Kids Menu, families won't have to worry about paying for dinner on their vacation. More than 60,000 families took advantage of the promotion last year.  The "Dinner's On Us" promotion runs through September 6, 2004, and is available at all Holiday Inn Hotels and Resorts in the United States and Canada.

In addition, this year when guests stay under the "Dinner's On Us" rate and pay with their American Express card, children will receive a SpongeBob SquarePants plush toy at check-in.  Children five and older have the alternative option of selecting a SpongeBob SquarePants personal digital assistant (PDA) toy.

 

Also see Nickelodeon and Holiday Inn® to Open First Nick-Themed Hotel, Coming to Orlando, Fla., First Quarter 2005 - Lake Buena Vista Florida
 

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