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Northwest Airlines
AirCares Charity Program Partners With Children's HeartLink
MINNEAPOLIS, July 10, Northwest Airlines today announced
that its newest partner in the Northwest AirCares charitable
support program is Children's HeartLink. The partnership is
designed to recognize the work of Children's HeartLink and to
encourage contributions to the non-profit organization.
Children's HeartLink joins more than 30 other non-profit
organizations that have taken their message worldwide through
the Northwest Airlines AirCares program. Members of
Northwest's WorldPerks free travel program who contribute at
least $50 to Children's HeartLink will earn 500 WorldPerks
Bonus Miles from July 1 to September 30, 2002.
"Children's HeartLink is a wonderful organization that
has positively impacted many children and their
families," said Mary Carroll Linder, Northwest Airlines'
senior vice president corporate and brand communications.
"We at Northwest Airlines are proud to be their partner
and assist their mission of helping save children's
lives."
The three-month partnership features promotional on-board and
video announcements, feature articles in Northwest's in-flight
magazine, WorldTraveler, and placement on Northwest's web site
http://www.nwa.com/ .
"What a simple way to make a difference in the life of a
child. By flying Northwest Airlines, people can help to
save children's lives," said Claudia Liebrecht, President
of Children's HeartLink. "Children's HeartLink is
honored to benefit from Northwest Airlines AirCares program's
generous support that allows us to share health care with
underserved parts of the world."
Children's HeartLink is an international medical charity
dedicated to the treatment and prevention of heart disease in
needy children. The organization provides treatment,
medical equipment and supplies as well as training for medical
professionals at their partner sites to ensure children
continue to receive treatment long after medical teams leave.
Since the organization was established in 1969, Children's
HeartLink has assisted children in 29 different countries and
made an impact on the lives of hundreds of thousands of
children.
AirCares is Northwest's global community support program,
which was developed in 1992. Through the AirCares
nonprofit partner program, Northwest works in partnership with
national and international nonprofit organizations that
reflect its corporate values and community concerns.
AirCares partner organizations are selected for a quarter of
the year and receive Northwest's assistance through a major
awareness, fund-raising and support campaign utilizing
on-board communications to reach an audience of more than 4.8
million passengers a month.
Northwest Airlines is the world's fourth largest airline with
hubs at Detroit, Minneapolis/St. Paul, Memphis, Tokyo and
Amsterdam and more than 1,700 daily departures. With its
travel partners, Northwest serves nearly 750 cities in almost
120 countries on six continents.
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