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World's
first airline seat for toddlers takes off
London, Friday, July 30: The world's first airline
seats for the under twos take off on Sunday (August 1) with
British Airways - making flying as a family child's play.
Globetrotting toddlers will no longer have to sit on their
parents' knees or lie in an in-flight carrycot, but can travel
in safety and style with British Airways in their very own
Infant seat - at no extra charge.
It has been designed by Britax, the UK's leading manufacturer
of children's car seats. Over the past year, Britax has worked
with the airline's own engineers to guarantee maximum comfort
and safety for British Airways' tiniest travellers at 35,000
feet, with the end result rigorously tested on the ground and
in-flight.
Its development is the direct result of research carried out
as part of the airline's new World Traveller service which
puts the emphasis firmly on the family.
Martin George, British Airways Director of Marketing, said:
" Parents told us that there was a real need for some
kind of special seating for toddlers who are often too large
to lie comfortably in airline carrycots or sit on their
parent's knee but too small to sit in an adult seat."
These brightly-coloured Infant seats are suitable for babies
from birth up to two years old. They fix securely on the
bulkhead position and - unlike the existing flat carrycots -
can be moved through a range of positions from horizontal to
upright.
This allows the little ones direct eye contact with their Mum
and Dad, making it easier to keep them happy during the
flight.
Independent reviewer, Stephanie Neuman, Group Commercial
Director from Mother & Baby Magazine, said: "The new
infant seat offers the flexibility that parents need in-flight
with small children. The range of positions will make it
easier and safer for parents to take care of, and entertain,
these tiny passengers."
More than one thousand Infant seats will be available for
booking on British Airways longhaul flights this summer, with
plans to extend them to shorthaul services in the future.
Peter Archer, Managing Director, Britax, said; " This has
been an exciting challenge for Britax and we are delighted to
be able to extend our expertise in child safety from the car
to the air."
WEB SITE:
BA.com
To obtain more information or to view details of services for
children on British Airways Go to British Airways' Policies and Services for Children
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WEB SITE:
BA.com
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